Apple Product Price Changes in 2026

Data

Prices are US starting (entry-configuration) prices in USD. "Increase" is the difference between the previous and 2026 starting price; "Change" is that increase as a percentage of the previous price. The table is ranked by the size of the dollar increase.

Note: What You Should Know About Apple Price Changes

Apple rarely moves prices on just one product, so a year when the entire 2026 line-up gets more expensive is a big deal. The chart above covers all 18 products and the size of each hike — from about 5 percent on the priciest hardware up to 54 percent on the Apple TV. Before you budget for your next Apple purchase, here is the background worth knowing.

Why tech companies raise prices

Consumer electronics prices are not set in a vacuum. Apple's starting prices move for several concrete reasons:

• Component costs: memory, storage and display panels swing in price from year to year, and DRAM/NAND prices have been especially volatile in recent years.
• Silicon and features: each new chip generation (M3, M4 and newer) costs more to design and manufacture, and AI features push minimum RAM and storage upward.
• Currency and exchange rates: Apple prices products in local currencies, so when the dollar strengthens or weakens, international prices get adjusted to keep earnings stable.
• Tariffs and trade policy: import taxes on electronics assembled overseas can land directly on the sticker price.
• Inflation and labor: assembly, shipping and retail costs all drift upward over time and eventually reach the price tag.
• Product repositioning: sometimes a higher price is strategy — Apple moves a product up-market (new Pro tier, bigger screen, faster chip) and the price follows the new positioning.

“Starting at” prices only tell part of the story

The figures in the table are entry prices — the cheapest configuration of each product. Most customers end up paying more:

• Storage and RAM upgrades are where Apple makes much of its profit, and upsells of 100 to 200 dollars are common.
• Accessories like keyboards, mice, Apple Pencil and cases almost never come included with the entry tier.
• Taxes, AppleCare and trade-in values change the real total you pay at checkout.
• Even so, the entry price is the number Apple markets, so it is the right figure to compare year over year.

Reading the chart: dollars versus percent

The two measures in this data set tell different stories. A small percentage on an expensive product can be a huge dollar amount — and vice versa:

• Mac Studio (M3 Ultra) rose about 33 percent, but that is a 1,300-dollar jump — the single biggest increase in the entire line-up.
• Apple TV climbed about 54 percent, the largest percentage hike, yet it only adds tens of dollars because the device was cheap to begin with.
• HomePod mini moved just 30 dollars — the smallest change — but that is still a 30 percent jump on a 99-dollar speaker.
• Keep both measures in mind: dollar hikes hurt the wallet, while percentage hikes show which products moved the most relative to their old price.

A few things Apple almost never does

• Apple very rarely discounts new products; prices stay firm until the next generation replaces them.
• It prefers adding a new tier (a “Plus”, “Pro” or “Air” model) over cutting an existing price, which is why the catalogue keeps growing.
• The base iPhone price has stayed remarkably stable for many years even as component costs rose — the increases tend to show up in the higher tiers instead.
• When Apple does lower a price, it sometimes quietly changes the base storage or ports at the same time, so check the full specs, not just the number.

Buying advice after a price increase

• What you already own does not get more expensive: existing devices keep their trade-in value and keep receiving software updates for years.
• Hunt for remaining previous-generation stock at retailers and clearance outlets while supplies last — old prices live on in old inventory.
• Apple's refurbished store and reputable third-party refurbishers regularly sell last year's models well under the new starting price.
• Trade-in credit can offset a large chunk of a new purchase, and Apple and carriers often sweeten the deal around launch season.
• Education and student pricing shave a little off most Macs and iPads, and retailers run genuine sales even when Apple itself will not.
• Think in total cost of ownership, not sticker price: a Mac that stays fast and supported for five to seven years can be cheaper per year than a cheaper laptop that needs replacing sooner.
• Buy only as much as you need: the base configuration of most Apple products handles everyday work fine, and the money saved is better kept for the next upgrade.

Fun facts from this data set

• All 18 products moved at once — Apple almost never adjusts an entire catalogue in a single year.
• Hikes ranged from about 5 to 54 percent, a spread wider than most yearly Apple adjustments.
• The Mac Studio's 1,300-dollar jump alone could buy an entry-level iPad and still leave change.
• The Apple TV's 54 percent jump is a perfect example of how percentage and dollar changes can look wildly different.
• Every one of the 2026 prices in this table ends in 99 or 999 — a classic pricing psychology trick that makes a price feel notably lower than it is.

The short version: hikes like these are driven by components, currency, tariffs and strategy; the “starting at” number hides the real checkout total; and a little patience — refurbished stock, trade-ins, previous-generation inventory — can save you hundreds of dollars. Watch the chart, then shop smart.